
About Us

SETH TAYLOR
Author - Speaker - Director of Content
My primary drive in life is to bring new levels of awareness to people of all backgrounds as to how they carry their life story deep within them and how that story affects the world around them for negative or positive. It’s in the raising of this awareness that 3A will show our audience how to heal, transform, and enhance their world. I coached soccer and basketball for 20 years after playing both at a high level, but never as high as I wished. This left me with questions as to why my relationship with high performance in the world of sports was full of anxiety and depression and so deprived of the joy and excitement we normally associate with sports.
As I have sought the answers to those questions over the years, I have felt compelled to teach
others and create content that can bring people into their own awareness in transformative ways.
As the Director of Content for 3A Athletics, I am dedicated to writing, speaking, teaching, and
creating content that lifts the world up and transforms the world of youth sports into a healthy and powerful place where kids can go and play….and find out who they are on the field.

TRAVIS SNIDER
CEO - CFO
At the end of my 16-year career playing professional baseball, I realized that my identity and self-
worth were directly correlated with my achievements and failures on the field. There were many highs and lows during that time, and it had taken a toll on my mental health. As I began my therapeutic journey, it became increasingly clear to me that much of the pressure and anxiety I experienced
had started in youth sports. It also became apparent that many athletes I knew were experiencing
a similar internal struggle during and after their playing careers.
As a father of three, I want to ensure that the next generation of athletes has a healthier experience playing youth sports. This experience will be shaped by how we reimagine parenting, coaching, and supporting our children throughout their athletic journey. As the CEO of 3A Athletics, my primary objective is to transform our company into a catalyst for significant change in youth, college, and professional sports. I am fully committed to driving business development initiatives, actively contributing to the creation of compelling content, and promoting innovative products. Leveraging my extensive network within the baseball industry, I am eager to use my connections to revolutionize the discourse surrounding mental health in sports and life.
Our company aims to empower parents and coaches by providing valuable products, content, and services that help navigate the intense environment of youth sports. Ultimately, my overarching goal is to assist players in developing a resilient sense of identity and self-worth, helping them reach their true potential both on and off the field, and ensuring they are well-prepared for the inevitable transition away from the game.

MICHAEL NEALY
Chief Strategic Officer
Director of Marketing
I am a father of four children including two sons who played baseball. My youngest son played Division I Baseball at Washington State University and was drafted by the Los Angeles Dodgers. He played professional baseball for five years.
I also have an extensive teams organization background, running a youth baseball teams organization called the Northwest Bandits as General Manager from 2008 through 2012. The Northwest Bandits was an organization that managed several teams, leased their own facility and conducted off-season team training from October through February. My role was to oversee finances and budgets, league scheduling, field scheduling, tournament coordination, and individual team manager, but I was also responsible for all parent-team-coach relationships.
My personal experience as a baseball parent with one son who played his sport at a very high level, attracted me to the work of 3A Athletics. Having those experiences as a parent, seeing how those experiences effected me personally, seeing how they affected my relationships with my own children, as well as, the experiences of navigating the role of handling parent-athlete-coach-team relationship dynamics running a high level sports program - made me realize that so much work needs to be done to change the culture of youth sports itself and led me to taking an active role as Chief Strategy Officer and Director of Marketing for 3A Athletics.
I am uniquely qualified to effectively launch, develop, manage and lead this outstanding business venture. My expertise will enable 3A Athletics to be exposed to a substantial audience that can be reached, educated and captured and help 3A Athletics be a sustainable model that truly benefits the families of baseball athletes and specifically the athlete, long term.